Insight #4 . . .
Ever feel like that gold you be droppin' is going over their heads?
No shade but . . .
"Do not give what is holy to dogs,
and do not throw pearls before swine,
lest they trample them under their feet,
and turn and tear you to pieces."
Matthew 7 : 6
In Love, In Work, In Financial Matters, etc.
Speaking of pearls, did you know the most expensive i.e. valuable piece of jewelry in the world is a 55 million dollar necklace by Mouawad Jewelry. It's an "internally flawless diamond."
SPARE SOME CHANGE?
So you know that apparently homeless guy in the subway asking for change? What do you think would happen if you offered this necklace to him? Do you think he would appreciate the value of the diamond or find it useful in his predicament? Do you think he would have the knowledge to even understand how this piece of jewelry could completely alter his reality, as well as those whose lives he could touch? Most likely and sadly . . . not.
Still hypothetically speaking, his considerations are most likely focused on survival and would question why on Earth you were offering him a necklace when all he was looking for was a sandwich, some whiskey or his next hit.
So why is it, us who have done the work on ourselves, our craft, built our wealth to be flawless, extremely rare and beautiful, attempt to share our heart, work, money with individuals who have no frame of reference or appreciation for our value?
Oftentimes, when asked "Who is your customer?" The aspiring entrepreneur will say, "women."
As of 2014, there are 3.52 billion on Planet Earth, so WHICH women? Who are they, where are they, what are their challenges, what do they dream of, what do they read, etc.? If you're a business owner, freelance maker, man or woman in an intimate relationship, when are you going to get CLEAR on who that 1% is that can truly value, appreciate and cherish what you have to offer?
1000 TRUE FANS
I love when Kevin Kelley came up with the concept of "1000 True Fans." He says, if you can develop 1000 true fans who will travel to see you, buy any project you launch, product you offer, you will do well in your work. In relationship, most of us only require ONE man or ONE woman out of billions so don't you think it's okay to be super picky and desire more than a pretty girl or a man with a job? Which investments are worthy of your cash and will bring in the highest return?
Several notes ago I spoke about the Pareto Principle i.e. the 20/80 rule. Continuing with that perspective, doesn't it make sense to focus our energy, time and resources on the 1% who appreciate, value and are actually looking for what we have to offer them.
extremely rare. beautiful. flawless.
Only the 1% top earners in this world can afford to acquire one of the most expensive jewelry pieces in the world. With 11 to 55 million dollar price tags, these highly sought after and precious pieces by Cartier, Bulgari, Garrard, Chopard, Harry Winston, etc. are perceived value. What is extremely rare, beautiful and flawless is precious, sought after and valued; only appreciated by those who understand or perceive the value.
If you're a Cartier-level woman or man/maker/entrepreneur, how could you expect a dollar-store level consumer to not only "afford," but appreciate the value of and maintain the Cartier? It makes sense to continue to cultivate a relationship with the 1% who are looking for and will be jubilant to actually find that extremely rare, beautiful and flawless gem that you are.
In relationships, enterprise, you don't require or really want everybody's attention. Keep it clean and simple. Jill Scott said it best, "Everything ain't for everybody."
focus on the 1%
What 1% are you going to invest your focus, time, energy and resources on this year?
More on this topic in this Sunday's Workshop "Love. Beauty. Wealth. You Set The Standard."
Thanks for reading.
♡ ☆ ♀
Day 8 of 13/13 Moons
First Quarter Moon