It looks like Rahyma capturing attention with her "drool inducing fashion marvels" may lead her to fulfilling her ultimate vision. Here's what was revealed in my chat with Rahyma about her secret for success . . .
RAHYMA: Everybody would say hard work, but it depends on your level of hard work. Your hard work may not be the same as my hard work. I don't know if it would work for everybody, it's probably telling on me as you can see but I work hard too much. To the point that when I have an idea I cannot sleep. That's how bad it is.
AKUA: It's like a Spirit.
RAHYMA: Yeah because I'll be thinking, "Wow this much opportunity? How am I gonna get it? This person is getting it? That means that I can get it. What am I not doing? What do I have to do. It doesn't make me sleep. I need to know how I can get to that level.
AKUA: So is it curiosity?
RAHYMA: No it's just, it inspires me to get to the next level because I see somebody's doing it so I know I can do it. If you see everybody failing around you it just makes you feel maybe can...you also...ok everybody's failing anyway. You know what I mean? Like ok...
AKUA: It's contagious.
RAHYMA: I'm getting one dollar and everybody's getting one dollar so it's ok. It's just like you sitting her now and you saying I'm happy I can hear these people talk, I can see what they're doing, I can actually see... Really, they're getting something out of what they're doing. It's making you feel like you I have to now execute. That's how it is for every, that's how it should be for everybody. So that's really my big drive. I look at a lot of things that are bigger than me and work hard to get to that big place.
AKUA: That's brilliant. Love it.
RAHYMA: ...and I'm very calculated. I can see...and think, think, think just so that I don't make a mistake. However at the back of mind I still leave room for mistakes. Because I know it can never be all perfect. But would I just leave myself to fail? No! I always don't won't to feel guilty when something goes wrong. And that's why I work so hard. So I know, ok I work so hard, but I don't feel guilty because I didn't do my best. So what is next? Just like yesterday, even before I came to the pop-up, I'm already thinking here: "What's next?" Because this is gone.
AKUA: Yea. It's a new day. Clean slate.
RAHYMA: I have to start thinking of what is next? What am I going to do? I'm going back home, what is the next project, what am I putting together? There's always a drive.
AKUA: When did you start your business?
RAHYMA: I'm gonna say 2010 because that's when I finished school, fashion school. So I went straight into...I wanted to wait but I just went straight into business because I had the demand and since then I've not stopped. My goal is to be in the big malls.
AKUA: I can totally see that. So I was going to ask you what your big picture is, what's your big goal? So it's to be in the malls.
RAHYMA: To be in the big malls, not just the small malls.
AKUA: Like Neiman-Marcus, Barney's New York? . . .
RAHYMA: Thank you. So if I'm not working hard, I'm not gonna get there. So everything that I'm doing right now, is to get me to that place where I wanna go.
AKUA: And what do you feel has been your biggest accomplishment so far that you're very proud of?
RAHYMA: The amount of growth of the business in a very short period of time because I'm gonna say that everything really started this year.
AKUA: So you put in six years before it really . . .
RAHYMA: I put in a lot of years and the thing...like...it's really nothing. So I could say I started five or six years ago, but nothing was really happening in the first years. Nothing was really coming out of it. It was just here and there. People loving the stuff, just to validate what I was doing. People saying "Oh my God!" but nothing really coming out of it. But really that's how you know that if you continue things forward, it's going to be something big.
AKUA: Just keep going.
RAHYMA: ...cuz those same people that are validating your stuff in the long run if you work hard, you play your game well it will turn around into...(she's make a gesture with her hand)
RAHYMA: You just have to continue pushing forward. Never give up. Never let anything...you know your downtime, never let it really bring you down. Let it be something...your ingredient to go up!
AKUA: Right! Look for an adjustment.
RAHYMA: Yes. Always, always, when you fall down, just always think of: "How do I get up?" Immediately! Don't give yourself time to sulk, cry and say "oh God...."Even when you lose because I've lost before. I went for a show and that show cost me...I spent about five thousand dollars and it was scanty. There were no people there. I said to another jewelry designer who was so mad, "Don't be mad, you're meeting a lot of people, sometimes if you don't take the chance you wouldn't know, you may have missed out on something." He was very upset but I was over it. The first day I didn't see anything happening I was like "What next? What next? What next?
AKUA: You just gotta keep it movin'.
RAHYMA: Yea. You gotta keep it movin'.
W O R K H A R D & K E E P I T M O V I N '
. . . a little bit about RAHYMA
Company: RAHYMA pronounced "RA-HEE-MA"
Product: Scarves, Tops, Jumpsuits, Dresses, Separates in 100% Cotton Ankara Cloth
Description: Luxury African Print Fashion: "Drool Inducing Fashion Marvels"
Collection Pieces: Dashiki Trench Coat Dress, Maxi Skirt, Dashiki Harem Jumpsuit or Skirt
Made In: Proudly Nigerian
Price Range: 19.99 - 169.99
Owner: Rahyma Momodu-Awanife
Business Started: 2010
R A H Y M A